Case Study: Siam Makro

How we helped Southeast Asia’s largest cash & carry create an order management system – 98.3% cheaper than their previous SaaS solution.

" has been a valuable partner of Makro for over 2 years, allowing us to create our own proprietary platform upon which we have built our entire eCommerce presence."        - Dhruv Kumar Singh, Makro


One of Asia’s largest Cash & Carry chains (worth over $9bn) used a SaaS-based Order Management System, which didn’t scale well to the dynamic nature of their businesses – and it was costing over $1m a month to run.


We updated their tech stack with a dynamic and scalable Order Management System. It’s tailor-made for their enterprise, giving them 100% features utilisation vs only 30% with the SaaS solution.

Our help

We enabled one visionary to innovate at the edge of his enterprise and create huge, tangible improvements. The custom, owned Order Management System he built with not only performed better but compared to 5 years of SaaS bills, came in at 1.67% of the cost.