Modern procurement: marketplaces are gaining ground in B2B commerce

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Millennials and Corona are driving the expansion of B2B marketplaces

As the top dog, Amazon has long been offering the opportunity to use the marketplace as a procurement platform with Amazon Business. The signs are clear: companies' procurement is increasingly shifting to online marketplaces. “Antiquated processes in purchasing are becoming a problem for millennials. Anyone who is used to convenient and efficient shopping workflows in their private life also wants them in normal life, ”says Tim Schestag, e-commerce consultant at best it. According to the figures in “The Ultimate B2B E-Commerce Guide” from DHL ExpressTech-savvy Millennials (Generation Y) are already responsible for almost three quarters (73 percent) of all professional B2B purchase decisions. The COVID-19 pandemic has also given B2B e-commerce a significant surge in growth: According to a study by McKinsey & Company, three quarters of all B2B buyers and sellers now prefer to buy online. Personal sales pitches are only relevant to a few.

B2B marketplaces are efficient

Gartner's market researchers are also giving the topic more space: Due to the significantly higher importance of B2B e-commerce, the current Gartner Report 2021. For the first time, companies from the B2B digital commerce sector also received an award. A marketplace specializing in business customers therefore offers enormous advantages for many areas and can automatically provide the supplier relationship between supplier and buyer. Obsolete ordering models by fax from many individual suppliers are therefore obsolete, and there is full transparency at all times. This means that general digitization is also included in procurement: “Digitization, for example in the production of a company, only makes sense if purchasing and sales are also digitized. Companies benefit enormously from special marketplaces on the Internet, especially since development has become much easier today. More turnover, more control and faster processes are the result,

Service at B2C level

best it also brings traditional business models into the online world. The e-commerce agency with more than 100 employees has an enormous vertical range of manufacture: The company carries out all the necessary processes for implementation in-house, with selected software partners who provide the technical framework. “Service is more important to B2B marketplaces than price, selection and availability. These three factors have long been taken for granted by users, ”says Schestag. The service is meanwhile part of the user experience, the customer experiences are measured against the advantages of digital B2C experiences and should therefore also be aligned with them. Comprehensive automation and optimization are therefore a prerequisite for success in B2B e-commerce, according to the experts from best it.

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best it AG

best it is one of the largest owner-managed digital agencies in the DACH region. We have won several awards and have been successfully shaping the digitalisation of commerce for over 20 years.

Our expertise ranges from strategy development and consulting to solution architecture and user experience to the development and operation of digital commerce solutions across all channels and devices. Our digital natives inspire demanding companies across Europe at 4 locations and support them in achieving their growth targets.

 We owe our success to our top employees, challenging customers and pioneering partners. Together we develop innovative, smart and sustainable solutions for current and future challenges of digital commerce and thus create customer experiences that are inspiring.

 best it is a company that lives its values and creates value. Our employees are essential to our success, and the solutions for our customers demand teamwork and commitment. Therefore, we continuously promote the individual and professional development of our employees.

 Our references include Borussia Dortmund (BVB), Calumet Photographic, Denios, Fischer Sports, Intersport, Marc Aurel, Mediashop, REWE, SLV, Tom Tailor and Trigema.


best it ist eine der größten inhabergeführten Digitalagenturen in der DACH-Region. Wir sind mehrfach preisgekrönt und gestalten seit über 20 Jahren erfolgreich die Digitalisierung des Handels entscheidend mit.

Unsere Expertise reicht von Strategieentwicklung und Beratung über Solution Architecture und User Experience bis hin zur Entwicklung und dem Betrieb von Digital Commerce Lösungen über alle Kanäle und Geräte hinweg. Unsere Digital Natives begeistern an 4 Standorten anspruchsvolle Unternehmen europaweit und unterstützen sie bei ihren Wachstumszielen.

Unseren Erfolg verdanken wir unseren Top-Mitarbeitern, herausfordernden Kunden und wegweisenden Partnern. Gemeinsam entwickeln wir innovative, smarte und nachhaltige Lösungen für aktuelle und zukünftige Herausforderungen des digitalen Handels und schaffen so Kundenerlebnisse, die überzeugen.

best it ist ein Unternehmen, das seine Werte lebt und Werte schafft. Unsere Mitarbeiter sind essenziell für unseren Erfolg, und die Lösungen für unsere Kunden fordern Teamwork und Einsatz. Daher fördern wir kontinuierlich die individuelle und fachliche Entwicklung unserer Mitarbeiter.

Zu unseren Referenzen zählen unter anderem Borussia Dortmund (BVB), Calumet Photographic, Denios, Fischer Sports, Intersport, Marc Aurel, Mediashop, REWE, SLV, Tom Tailor und Trigema.

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